000			01565nam a2200325Ia 4500
001			9780203582640
003			BD-DhSAU
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007			cr||||
008			130417r20131919enkad sb 001 0 eng d
020			_a9780203582640 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF5823 _b.R87 2013
092			_a659.1 _bR967
100	1		_aRussell, Thomas.
245	1	0	_aCommercial advertising _h[electronic resource] : _bsix lectures at the London school of economics and political science (University of London) / _cThomas Russell.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_axii, 296 p. : _bill.
490	0		_aRoutledge library editions. Advertising ; _vv. 7
500			_aFirst published in 1919 by G.P. Putnam's Sons.
504			_aIncludes bibliographical references and index.
505	0		_alecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aAdvertising.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415817950 _z9780415637497 (set)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203582640
999			_c12843 _d12842