| 000 | 01231nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203583258 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151721.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130417r20131960enk sb 001 0 eng d | ||
| 020 | _a9780203583258 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHF5823 _b.T37 2013 |
||
| 092 |
_a659.1 _bT173 |
||
| 100 | 1 | _aTaplin, Walter. | |
| 245 | 1 | 0 |
_aAdvertising _h[electronic resource] : _ba new approach / _cWalter Taplin. |
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2013. |
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| 300 | _a208 p. | ||
| 490 | 0 |
_aRoutledge library editions. Advertising ; _vv. 5 |
|
| 500 | _aFirst published in 1960 by Hutchinson of London. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aAdvertising. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 776 | 1 |
_z9780415817868 _z9780415637497 |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203583258 |
| 999 |
_c12844 _d12843 |
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