000 01277nam a2200325Ia 4500
001 9780203583296
003 BD-DhSAU
005 20151012151721.0
006 a|||||s|||||||||||
007 cr||||
008 130417r20131974enka sb 001 0 eng d
020 _a9780203583296 (e-book : PDF)
040 _aBD-DhSAU
_cBD-DhSAU
090 _aHF5823
_b.E93 2013
092 _a659.1
_bE929
100 1 _aEvans, W. A.
245 1 0 _aAdvertising today and tomorrow
_h[electronic resource] /
_cW.A. Evans.
260 _aAbingdon, Oxon :
_bRoutledge,
_c2013.
300 _a224 p. :
_bill.
490 0 _aRoutledge library editions. Advertising ;
_vv. 4
500 _aFirst published in 1974 by George Allen & Unwin Ltd.
504 _aIncludes bibliographical references and index.
505 0 _a1. Advertising yesterday -- 2. Advertising today -- 3. The search for protection -- 4. Agency anomalies -- 5. Ivory towers -- 6. The winds of change -- 7. Advertising man -- 8. Advertising tomorrow.
530 _aAlso available in print edition.
538 _aMode of access: World Wide Web.
650 0 _aAdvertising.
655 7 _aElectronic books.
_2lcsh
776 1 _z9780415817837
_z9780415637497
856 4 0 _uhttp://www.tandfebooks.com/isbn/9780203583296
999 _c12845
_d12844