| 000 | 01214nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203583517 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151721.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130417r20131949enka s 000 0 eng d | ||
| 020 | _a9780203583517 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
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| 090 |
_aHF5823 _b.C38 2013 |
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| 092 |
_a659.1 _bC366 |
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| 100 | 1 | _aCaton, Dennis. | |
| 245 | 1 | 0 |
_aAdvertising explained _h[electronic resource] / _cDennis Caton. |
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2013. |
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| 300 |
_a111, p. : _bill. |
||
| 490 | 0 |
_aRoutledge library editions. Advertising ; _vv. 3 |
|
| 500 | _aFirst published in 1949 by George Allen & Unwin. | ||
| 505 | 0 | _a1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aAdvertising. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 776 | 1 |
_z9780415817769 _z9780415637497 (set) |
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| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203583517 |
| 999 |
_c12846 _d12845 |
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