000			01650nam a2200349Ia 4500
001			9780203583555
003			BD-DhSAU
005			20151012151721.0
006			a|||||s|||||||||||
007			cr||||
008			130417r20131952enk sb 001 0 eng d
020			_a9780203583555 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
043			_an-us---
090			_aHF5813.U6 _bG45 2013
092			_a659.10820973 _bG318
100	1		_aGeller, Max A.
245	1	0	_aAdvertising at the crossroads _h[electronic resource] : _bfederal regulation vs. voluntary controls / _cMax A. Geller.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_axi, 335 p.
490	0		_aRoutledge library editions. Advertising ; _vv. 2
500			_aFirst published in 1952 by Ronald Press Co.
504			_aIncludes bibliographical references and indexes.
505	0		_ach. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aAdvertising _zUnited States.
650		0	_aAdvertising _zUnited States _xSelf-regulation.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415817745 _z9780415637497 (set)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203583555
999			_c12847 _d12846