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001			9780203583562
003			BD-DhSAU
005			20151012151721.0
006			a|||||s|||||||||||
007			cr||||
008			130417r20131954enk sb 001 0 eng d
020			_a9780203583562 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF5822 _b.G55 2013
092			_a659.1019 _bG475
100	1		_aGill, Leslie E.
245	1	0	_aAdvertising and psychology _h[electronic resource] / _cLeslie E. Gill.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_a188 p.
490	0		_aRoutledge library editions. Advertising ; _vv. 1
500			_aFirst published in 1954 by Hutchinson's University Library.
504			_aIncludes bibliographical references and index.
505	0		_ach. 1. Introduction -- ch. 2. Media -- ch. 3. Advertising research -- ch. 4. The mind -- ch. 5. Attention -- ch. 6. Attention factors in advertising -- ch. 7. Appreciation and interest -- ch. 8. Psychology of the layout -- ch. 9. Imagination -- ch. 10. Motivation -- ch. 11. Habit -- ch. 12. Feeling and emotion -- ch. 13. Intelligence -- ch. 14. Sympathy and suggestion -- ch. 15. Various advertising appeals -- ch. 16. Remembering -- ch. 17. Association -- ch. 18. Volition -- ch. 19. Conclusion.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aAdvertis _xPsychological aspects.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415817707 _z9780415637497 (set)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203583562
999			_c12848 _d12847