000			02086nam a2200325Ia 4500
001			9780203591208
003			BD-DhSAU
005			20151012151721.0
006			m|||||o||d||||||||
007			cr||||
008			131028s2014 enkad ob 001 0 eng d
020			_a9780203591208 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF5415.13 _b.D3697 2013
092			_a658.8 _bD278
245	0	0	_aDemarketing _h[electronic resource] / _cedited by Nigel Bradley and Jim Blythe.
260			_aAbingdon, Oxon : _bRoutledge, _c2014.
300			_axvi, 222 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_a1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Marâia Pilar Martâinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context : the case of cocaine / Nigel Jones, Paul Baines and Steve Welsh -- 5. Counter-marketing case studies / Clive Boddy -- 6. General demarketing / Heather Skinner -- 7. General demarketing case study / Nadio Granata and David Wyles -- 8. Selective demarketing : a value destruction approach / Jillian Dawes Farquhar -- 9. Selective demarketing : case study - Frizzell Insurance / (Daisy) Jing Tan -- 10. Ostensible demarketing : the power of prohibition / Robin Croft -- 11. Ostensible demarketing case study / Sally Mckechnie -- 12. Unintentional demarketing / Theresa A. Kirchner -- 13. "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- 14. Demarketing and marketing : a conceptual discussion / Jim Blythe.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aMarketing _xManagement.
650		0	_aMarketing.
655		7	_aElectronic books. _2lcsh
700	1		_aBradley, Nigel, _d1958-
700	1		_aBlythe, Jim.
776	1		_z9780415816472 (hardback) _z9780415816489 (pbk.)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203591208
999			_c12856 _d12855