000			01578nam a2200325Ia 4500
001			9780203722343
003			BD-DhSAU
005			20151012151722.0
006			a|||||s|||||||||||
007			cr||||
008			121109s2013 nyuac sb 001 0 eng d
020			_a9780203722343 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHD30.28 _b.N4813 2013
092			_a658.4012 _bN518
100	1		_aNeves, Marcos Fava.
245	1	0	_aDemand driven strategic planning _h[electronic resource] / _cMarcos Fava Neves.
260			_aNew York : _bRoutledge, _c2013.
300			_aix, 180 p. : _bill., port.
504			_aIncludes bibliographical references (p. [165]-173) and index.
505	0		_a1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aStrategic planning.
650		0	_aMarketing _xPlanning.
650		0	_aBusiness networks.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415626392 (pbk. : alk. paper)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203722343
999			_c12884 _d12883