| 000 | 02467nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203802151 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151722.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||| | ||
| 008 | 140320s2013 nyuad ob 001 0 eng d | ||
| 020 | _a9780203802151 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHD60.7 _b.B63 2013 |
||
| 092 |
_a658.1554 _bB666 |
||
| 100 | 1 | _aBodea, Tudor. | |
| 245 | 1 | 0 |
_aSegmentation, revenue management and pricing analytics _h[electronic resource] / _cTudor Bodea and Mark Ferguson. |
| 260 |
_aNew York, N.Y. : _bRoutledge, _c2013. |
||
| 300 |
_ax, 255 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _ach. 1. The ideas behind customer segmentation -- ch. 2. Forecasting -- ch. 3. Promotion forecasting -- ch. 4. Capacity-based revenue management -- ch. 5. Unconstraining -- ch. 6. Pricing analytics -- ch. 7. Dynamic and Markdown pricing -- ch. 8. Pricing in business-to-business environments -- ch. 9. Customer behavior aspects of pricing. | |
| 520 |
_a"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"-- _cProvided by publisher. |
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| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aRevenue management. | |
| 650 | 0 | _aPricing. | |
| 650 | 0 | _aMarket segmentation. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 700 | 1 |
_aFerguson, Mark, _d1969- |
|
| 776 | 1 |
_z9780415898324 (hardback) _z9780415898331 (pbk) |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203802151 |
| 999 |
_c12938 _d12937 |
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