| 000 | 01224nam a22002894a 4500 | ||
|---|---|---|---|
| 001 | BD-DhSAU 3109 | ||
| 003 | BD-DhSAU | ||
| 005 | 20161107081838.0 | ||
| 008 | 150203s2008 nyu o 001 0 eng | ||
| 020 | _a9780195371055 (cloth : alk. paper) | ||
| 040 | _aBD-DhSAU | ||
| 082 |
_a- _b- _222 |
||
| 100 | 1 |
_aJagpal, Sharan, _d1947- |
|
| 245 | 1 | 0 |
_aFusion for profit _h[online resource] : _bhow marketing and finance can work together to create value / _cby Sharan Jagpal ; with the assistance of Shireen Jagpal. |
| 260 |
_aNew York : _bOxford University Press, _c2008. |
||
| 300 |
_axxviii, 636 p. _c24 cm. |
||
| 500 | _aOxford scholarship online Business and Management | ||
| 500 | _aIncludes index. | ||
| 590 | _aAnwar | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCosts. |
|
| 700 | 1 | _aJagpal, Shireen. | |
| 856 | 4 | 1 | _uhttp://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780195371055.001.0001/acprof-9780195371055?rskey=yxQpOy&result=29 |
| 856 | 4 | 1 | _uhttp://doi.org/10.1093/acprof:oso/9780195371055.001.0001 |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip086/2007049183.html |
| 942 |
_2ddc _cOnline book |
||
| 999 |
_c3109 _d3109 |
||