| 000 | 01202cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | BD-DhSAU 4348 | ||
| 001 | 17449584 | ||
| 003 | BD-DhSAU | ||
| 005 | 20150217095618.0 | ||
| 008 | 120831s2012 enka ob 001 0 eng | ||
| 020 | _a9780199655830 (pbk.) | ||
| 020 | _a0199655839 (pbk.) | ||
| 020 | _a9780199576746 (hbk.) | ||
| 040 | _aBD-DhSAU | ||
| 082 |
_a- _b- _222 |
||
| 245 | 0 | 0 |
_aInside marketing : _bpractices, ideologies, devices / _cedited by Detlev Zwick and Julien Cayla. |
| 260 |
_aOxford : _bOxford University Press, _c2012. |
||
| 300 |
_axi, 357 p. : _bill. ; _c24 cm. |
||
| 500 | _aOxford scholarship online Business and Management | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aroy | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aZwick, Detlev. | |
| 700 | 1 | _aCayla, Julien. | |
| 856 |
_uhttp://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746?rskey=LBdCaN&result=38 _yFull text through SAU LAN |
||
| 856 |
_uhttp://doi.org/10.1093/acprof:oso/9780199576746.001.0001 _yDOI : Full text through SAU LAN |
||
| 942 |
_2ddc _cOnline book |
||
| 999 |
_c4348 _d4348 |
||