| 000 | 00753cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | BD-DhSAU 7209 | ||
| 003 | BD-DhSAU | ||
| 005 | 20150520121200.0 | ||
| 008 | 040331s2006 ii a b 001 0 eng | ||
| 020 | _a0070620180 | ||
| 040 | _aBD-DhSAU | ||
| 082 | 0 | 0 |
_a658.8 _222 _bPEB |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aNew delhi : _bMcGraw-Hill, _c2006. |
||
| 300 |
_axviii, 844 p. : _b ill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes indexes. | ||
| 590 | _aIMRAN | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c7209 _d7209 |
||