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Contemporary selling [electronic resource] : building relationships, creating value / Mark W. Johnston and Greg W. Marshall.

By: Contributor(s): Material type: TextPublication details: New York : Routledge, 2013.Edition: 4th edDescription: xxii, 411 p. : col. illISBN:
  • 9780203120965 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process.
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Rev. ed. of: Relationship selling. 3rd ed. c2010.

Includes bibliographical references (p. [391]-402) and index.

pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process.

Also available in print edition.

Mode of access: World Wide Web.

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