Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.

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TextSeries: Routledge library editions. Retailing and distribution ; 6Publication details: London ; New York : Routledge, 2013.Description: xviii, 326 p. : illISBN:

9780203103654 (e-book : PDF)

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Electronic books.

Additional physical formats: No titleOnline resources:

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Also available in print edition.

Contents:

pt. 1. The structure of vertical relationships -- pt. 2. Managing channel relationships -- pt. 3. Marketing channel evolution.

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Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.

Includes bibliographical references and index.

pt. 1. The structure of vertical relationships -- pt. 2. Managing channel relationships -- pt. 3. Marketing channel evolution.

Also available in print edition.

Mode of access: World Wide Web.

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