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Marketing database analytics [electronic resource] : transforming data for competitive advantage / Andrew D. Banasiewicz.

By: Material type: TextPublication details: New York : Routledge, 2013.Description: xix, 376 p. : illISBN:
  • 9780203076460 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
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Includes bibliographical references (p. [370]-371) and index.

pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.

Also available in print edition.

Mode of access: World Wide Web.

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