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Financial services marketing [electronic resource] : an international guide to principles and practices / Christine Ennew and Nigel Waite.

By: Contributor(s): Material type: TextPublication details: London ; New York : Routledge, 2013.Edition: 2nd edDescription: xxii, p. : illISBN:
  • 9780203521649 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Context and strategy -- pt. 2. Customer acquisition -- pt. 3. Customer development.
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Includes bibliographical references (p. [476]-486) and index.

pt. 1. Context and strategy -- pt. 2. Customer acquisition -- pt. 3. Customer development.

Also available in print edition.

Mode of access: World Wide Web.

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