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The economics of advertising [electronic resource] / F.W. Taylor.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 12Publication details: Abingdon, Oxon : Routledge, 2013.Description: 248 p. : illISBN:
  • 9780203582299 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey.
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First published in 1934 by George Allen & Unwin Ltd.

Includes bibliographical references and index.

pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey.

Also available in print edition.

Mode of access: World Wide Web.

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