Customer relationship management
Baran, Roger J. 1945-
Customer relationship management the foundation of contemporary marketing strategy / [electronic resource] : CRM Roger J. Baran & Robert J. Galka. - New York, N.Y. : Routledge, 2013. - ix, 393 p. : ill.
Includes bibliographical references and index.
section 1. CRM theory and development -- section 2. Data management and technology -- section 3. Marketing strategy -- section 4. CRM evaluation -- section 5. CRM new horizons.
Mode of access: World Wide Web.
9780203107577 (e-book : PDF)
Relationship marketing.
Customer relations--Management.
Electronic books.
Customer relationship management the foundation of contemporary marketing strategy / [electronic resource] : CRM Roger J. Baran & Robert J. Galka. - New York, N.Y. : Routledge, 2013. - ix, 393 p. : ill.
Includes bibliographical references and index.
section 1. CRM theory and development -- section 2. Data management and technology -- section 3. Marketing strategy -- section 4. CRM evaluation -- section 5. CRM new horizons.
Mode of access: World Wide Web.
9780203107577 (e-book : PDF)
Relationship marketing.
Customer relations--Management.
Electronic books.