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Customer relationship management [electronic resource] : the foundation of contemporary marketing strategy / Roger J. Baran & Robert J. Galka.

By: Contributor(s): Material type: TextPublication details: New York, N.Y. : Routledge, 2013.Description: ix, 393 p. : illISBN:
  • 9780203107577 (e-book : PDF)
Other title:
  • CRM
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
section 1. CRM theory and development -- section 2. Data management and technology -- section 3. Marketing strategy -- section 4. CRM evaluation -- section 5. CRM new horizons.
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Includes bibliographical references and index.

section 1. CRM theory and development -- section 2. Data management and technology -- section 3. Marketing strategy -- section 4. CRM evaluation -- section 5. CRM new horizons.

Also available in print edition.

Mode of access: World Wide Web.

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