International marketing
Majaro, Simon.
International marketing a strategic approach to world markets / [electronic resource] : Simon Majaro. - Abingdon, Oxon : Routledge, 2013. - 307 p. : ill., maps. - Routledge library editions. International business ; v. 25 .
First published in 1977 by Routledge.
Includes bibliographical references (p. [299]-301) and index.
1. The path towards internationalisation -- 2. The organisation of the international firm : a conceptual framework -- 3. Marketing ecology in international business -- 4. Market segmentation on a global scale -- 5. Researching international markets -- 6. Product policies for world markets -- 7. Pricing in world markets -- 8. Distribution decisions in international marketing -- 9. Communication strategies in world markets -- 10. Marketing planning on an international scale -- 11. The application of the 'business portfolio' concept to international marketing decisions -- 12. Organising for international marketing -- 13. Creativity and innovation in international marketing.
Mode of access: World Wide Web.
9780203077740 (e-book : PDF)
Export marketing.
Electronic books.
International marketing a strategic approach to world markets / [electronic resource] : Simon Majaro. - Abingdon, Oxon : Routledge, 2013. - 307 p. : ill., maps. - Routledge library editions. International business ; v. 25 .
First published in 1977 by Routledge.
Includes bibliographical references (p. [299]-301) and index.
1. The path towards internationalisation -- 2. The organisation of the international firm : a conceptual framework -- 3. Marketing ecology in international business -- 4. Market segmentation on a global scale -- 5. Researching international markets -- 6. Product policies for world markets -- 7. Pricing in world markets -- 8. Distribution decisions in international marketing -- 9. Communication strategies in world markets -- 10. Marketing planning on an international scale -- 11. The application of the 'business portfolio' concept to international marketing decisions -- 12. Organising for international marketing -- 13. Creativity and innovation in international marketing.
Mode of access: World Wide Web.
9780203077740 (e-book : PDF)
Export marketing.
Electronic books.