International marketing (Record no. 12534)

MARC details
000 -LEADER
fixed length control field 01827nam a2200325Ia 4500
001 - CONTROL NUMBER
control field 9780203077740
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151719.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130109r20131977enkabd sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203077740 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF1416
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .M35 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.84
Item number M233
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Majaro, Simon.
245 10 - TITLE STATEMENT
Title International marketing
Medium [electronic resource] :
Remainder of title a strategic approach to world markets /
Statement of responsibility, etc. Simon Majaro.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 307 p. :
Other physical details ill., maps.
490 0# - SERIES STATEMENT
Series statement Routledge library editions. International business ;
Volume/sequential designation v. 25
500 ## - GENERAL NOTE
General note First published in 1977 by Routledge.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [299]-301) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. The path towards internationalisation -- 2. The organisation of the international firm : a conceptual framework -- 3. Marketing ecology in international business -- 4. Market segmentation on a global scale -- 5. Researching international markets -- 6. Product policies for world markets -- 7. Pricing in world markets -- 8. Distribution decisions in international marketing -- 9. Communication strategies in world markets -- 10. Marketing planning on an international scale -- 11. The application of the 'business portfolio' concept to international marketing decisions -- 12. Organising for international marketing -- 13. Creativity and innovation in international marketing.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415643368
-- 9780415630092 (set)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203077740">http://www.tandfebooks.com/isbn/9780203077740</a>

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