Perspectives on international marketing
Perspectives on international marketing reissued / [electronic resource] :
edited by Stanley J. Paliwoda.
- Abingdon, Oxon : Routledge, 2013.
- xi, 374 p. : ill.
- Routledge library editions. International business ; v. 29 .
First published in 1991 by Routledge.
Includes bibliographical references and index.
pt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific.
Mode of access: World Wide Web.
9780203076613 (e-book : PDF)
Export marketing--Case studies.
Marketing--China--Case studies.
Marketing--Japan--Case studies.
International business enterprises--Case studies.
Electronic books.
First published in 1991 by Routledge.
Includes bibliographical references and index.
pt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific.
Mode of access: World Wide Web.
9780203076613 (e-book : PDF)
Export marketing--Case studies.
Marketing--China--Case studies.
Marketing--Japan--Case studies.
International business enterprises--Case studies.
Electronic books.