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Perspectives on international marketing [electronic resource] : reissued / edited by Stanley J. Paliwoda.

Contributor(s): Material type: TextSeries: Routledge library editions. International business ; v. 29Publication details: Abingdon, Oxon : Routledge, 2013.Description: xi, 374 p. : illISBN:
  • 9780203076613 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific.
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First published in 1991 by Routledge.

Includes bibliographical references and index.

pt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific.

Also available in print edition.

Mode of access: World Wide Web.

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