Research in international marketing
Research in international marketing [electronic resource] /
edited by Peter W. Turnbull & Stanley J. Paliwoda.
- Abingdon, Oxon : Routledge, 2013.
- 376 p. : ill.
- Routledge library editions. International business ; v. 39 .
First published in 1986 by Croom Helm.
Includes bibliographical references.
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process : theories & evidence -- pt. 3. International supplier-customer relationships.
Mode of access: World Wide Web.
9780203076255 (e-book : PDF)
Export marketing.
Export marketing--Research.
Electronic books.
First published in 1986 by Croom Helm.
Includes bibliographical references.
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process : theories & evidence -- pt. 3. International supplier-customer relationships.
Mode of access: World Wide Web.
9780203076255 (e-book : PDF)
Export marketing.
Export marketing--Research.
Electronic books.