Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.
Material type:
TextSeries: Routledge library editions. International business ; v. 39Publication details: Abingdon, Oxon : Routledge, 2013.Description: 376 p. : illISBN: - 9780203076255 (e-book : PDF)
- Also available in print edition.
First published in 1986 by Croom Helm.
Includes bibliographical references.
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process : theories & evidence -- pt. 3. International supplier-customer relationships.
Also available in print edition.
Mode of access: World Wide Web.
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