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Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.

Contributor(s): Material type: TextSeries: Routledge library editions. International business ; v. 39Publication details: Abingdon, Oxon : Routledge, 2013.Description: 376 p. : illISBN:
  • 9780203076255 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process : theories & evidence -- pt. 3. International supplier-customer relationships.
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First published in 1986 by Croom Helm.

Includes bibliographical references.

pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process : theories & evidence -- pt. 3. International supplier-customer relationships.

Also available in print edition.

Mode of access: World Wide Web.

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