Marketing management and strategy
Marketing management and strategy an African casebook / [electronic resource] :
edited by George Tesar and John Kuada.
- Abingdon, Oxon : Routledge, 2013.
- xviii, 257 p. : ill., maps.
Includes bibliographical references (p. [248]-253) and index.
pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.
Mode of access: World Wide Web.
9780203071663 (e-book : PDF)
Marketing--Africa.
Marketing--Management--Case studies.
Strategic planning--Africa--Case studies.
Electronic books.
Includes bibliographical references (p. [248]-253) and index.
pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.
Mode of access: World Wide Web.
9780203071663 (e-book : PDF)
Marketing--Africa.
Marketing--Management--Case studies.
Strategic planning--Africa--Case studies.
Electronic books.