Marketing management and strategy (Record no. 12592)

MARC details
000 -LEADER
fixed length control field 01537nam a2200349Ia 4500
001 - CONTROL NUMBER
control field 9780203071663
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151719.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||s|||||||||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130130s2013 enkabd sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203071663 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
043 ## - GEOGRAPHIC AREA CODE
Geographic area code f------
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.12.A35
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) M37 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.80096
Item number M345
245 00 - TITLE STATEMENT
Title Marketing management and strategy
Medium [electronic resource] :
Remainder of title an African casebook /
Statement of responsibility, etc. edited by George Tesar and John Kuada.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 257 p. :
Other physical details ill., maps.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [248]-253) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Africa.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
Geographic subdivision Africa
Form subdivision Case studies.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tesar, George.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kuada, John E.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415783330 (hardback)
-- 9780415783347 (pbk.)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203071663">http://www.tandfebooks.com/isbn/9780203071663</a>

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