Promoting nonprofit organizations
Kinzey, Ruth Ellen.
Promoting nonprofit organizations a reputation management approach / [electronic resource] : Ruth Ellen Kinzey. - New York : Routledge, 2013. - xii, 231 p.
Includes bibliographical references (p. [214]-223) and index.
1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement.
Mode of access: World Wide Web.
9780203140895 (e-book : PDF)
Nonprofit organizations.
Nonprofit organizations--Management.
Electronic books.
Promoting nonprofit organizations a reputation management approach / [electronic resource] : Ruth Ellen Kinzey. - New York : Routledge, 2013. - xii, 231 p.
Includes bibliographical references (p. [214]-223) and index.
1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement.
Mode of access: World Wide Web.
9780203140895 (e-book : PDF)
Nonprofit organizations.
Nonprofit organizations--Management.
Electronic books.