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Promoting nonprofit organizations [electronic resource] : a reputation management approach / Ruth Ellen Kinzey.

By: Material type: TextPublication details: New York : Routledge, 2013.Description: xii, 231 pISBN:
  • 9780203140895 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement.
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Includes bibliographical references (p. [214]-223) and index.

1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement.

Also available in print edition.

Mode of access: World Wide Web.

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