The essentials of marketing research
The essentials of marketing research [electronic resource] /
Lawrence S. Silver ... [et al.].
- 3rd ed.
- New York, N.Y. : Routledge, 2013.
- ix, 362 p. : ill.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.
Mode of access: World Wide Web.
9780203182598 (e-book : PDF)
Marketing research.
Marketing research--Case studies.
Electronic books.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.
Mode of access: World Wide Web.
9780203182598 (e-book : PDF)
Marketing research.
Marketing research--Case studies.
Electronic books.