The essentials of marketing research (Record no. 12705)

MARC details
000 -LEADER
fixed length control field 01480nam a2200349Ia 4500
001 - CONTROL NUMBER
control field 9780203182598
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151720.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121116s2013 nyuad sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203182598 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .W74 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.83
Item number E786
245 04 - TITLE STATEMENT
Title The essentials of marketing research
Medium [electronic resource] /
Statement of responsibility, etc. Lawrence S. Silver ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 362 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Form subdivision Case studies.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Silver, Lawrence S.,
Dates associated with a name 1948-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wrenn, Bruce.
Title of a work Marketing research.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415899291 (hardback)
-- 9780415899284 (pbk.)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203182598">http://www.tandfebooks.com/isbn/9780203182598</a>

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