The economic implications of advertising
Firestone, O. J.
The economic implications of advertising [electronic resource] / O.J. Firestone. - Abingdon, Oxon : Routledge, 2013. - xiii, 210 p. - Routledge library editions. Advertising ; v. 11 .
First published in 1967 by Methuen.
Includes bibliographical references and index.
1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications.
Mode of access: World Wide Web.
9780203582435 (e-book : PDF)
Advertising.
Electronic books.
The economic implications of advertising [electronic resource] / O.J. Firestone. - Abingdon, Oxon : Routledge, 2013. - xiii, 210 p. - Routledge library editions. Advertising ; v. 11 .
First published in 1967 by Methuen.
Includes bibliographical references and index.
1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications.
Mode of access: World Wide Web.
9780203582435 (e-book : PDF)
Advertising.
Electronic books.