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The economic implications of advertising [electronic resource] / O.J. Firestone.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 11Publication details: Abingdon, Oxon : Routledge, 2013.Description: xiii, 210 pISBN:
  • 9780203582435 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications.
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First published in 1967 by Methuen.

Includes bibliographical references and index.

1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications.

Also available in print edition.

Mode of access: World Wide Web.

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