The business of advertising
Moran, Clarence.
The business of advertising [electronic resource] / Clarence Moran. - Abingdon, Oxon : Routledge, 2013. - x, 191 p., [10] p. of plates : ill. - Routledge library editions. Advertising ; v. 10 .
First published in 1905 by Methuen & Co.
Includes bibliographical references and index.
ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control.
Mode of access: World Wide Web.
9780203582466 (e-book : PDF)
Advertising.
Electronic books.
The business of advertising [electronic resource] / Clarence Moran. - Abingdon, Oxon : Routledge, 2013. - x, 191 p., [10] p. of plates : ill. - Routledge library editions. Advertising ; v. 10 .
First published in 1905 by Methuen & Co.
Includes bibliographical references and index.
ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control.
Mode of access: World Wide Web.
9780203582466 (e-book : PDF)
Advertising.
Electronic books.