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The business of advertising [electronic resource] / Clarence Moran.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 10Publication details: Abingdon, Oxon : Routledge, 2013.Description: x, 191 p., [10] p. of plates : illISBN:
  • 9780203582466 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control.
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First published in 1905 by Methuen & Co.

Includes bibliographical references and index.

ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control.

Also available in print edition.

Mode of access: World Wide Web.

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