Advertising
Taplin, Walter.
Advertising a new approach / [electronic resource] : Walter Taplin. - Abingdon, Oxon : Routledge, 2013. - 208 p. - Routledge library editions. Advertising ; v. 5 .
First published in 1960 by Hutchinson of London.
Includes bibliographical references and index.
1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique.
Mode of access: World Wide Web.
9780203583258 (e-book : PDF)
Advertising.
Electronic books.
Advertising a new approach / [electronic resource] : Walter Taplin. - Abingdon, Oxon : Routledge, 2013. - 208 p. - Routledge library editions. Advertising ; v. 5 .
First published in 1960 by Hutchinson of London.
Includes bibliographical references and index.
1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique.
Mode of access: World Wide Web.
9780203583258 (e-book : PDF)
Advertising.
Electronic books.