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Advertising [electronic resource] : a new approach / Walter Taplin.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 5Publication details: Abingdon, Oxon : Routledge, 2013.Description: 208 pISBN:
  • 9780203583258 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique.
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First published in 1960 by Hutchinson of London.

Includes bibliographical references and index.

1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique.

Also available in print edition.

Mode of access: World Wide Web.

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