Advertising explained
Caton, Dennis.
Advertising explained [electronic resource] / Dennis Caton. - Abingdon, Oxon : Routledge, 2013. - 111, p. : ill. - Routledge library editions. Advertising ; v. 3 .
First published in 1949 by George Allen & Unwin.
1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know.
Mode of access: World Wide Web.
9780203583517 (e-book : PDF)
Advertising.
Electronic books.
Advertising explained [electronic resource] / Dennis Caton. - Abingdon, Oxon : Routledge, 2013. - 111, p. : ill. - Routledge library editions. Advertising ; v. 3 .
First published in 1949 by George Allen & Unwin.
1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know.
Mode of access: World Wide Web.
9780203583517 (e-book : PDF)
Advertising.
Electronic books.