Advertising explained (Record no. 12846)

MARC details
000 -LEADER
fixed length control field 01214nam a2200313Ia 4500
001 - CONTROL NUMBER
control field 9780203583517
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151721.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||s|||||||||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130417r20131949enka s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203583517 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .C38 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1
Item number C366
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Caton, Dennis.
245 10 - TITLE STATEMENT
Title Advertising explained
Medium [electronic resource] /
Statement of responsibility, etc. Dennis Caton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 111, p. :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement Routledge library editions. Advertising ;
Volume/sequential designation v. 3
500 ## - GENERAL NOTE
General note First published in 1949 by George Allen & Unwin.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415817769
-- 9780415637497 (set)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203583517">http://www.tandfebooks.com/isbn/9780203583517</a>

No items available.