Advertising at the crossroads
Geller, Max A.
Advertising at the crossroads federal regulation vs. voluntary controls / [electronic resource] : Max A. Geller. - Abingdon, Oxon : Routledge, 2013. - xi, 335 p. - Routledge library editions. Advertising ; v. 2 .
First published in 1952 by Ronald Press Co.
Includes bibliographical references and indexes.
ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
Mode of access: World Wide Web.
9780203583555 (e-book : PDF)
Advertising--United States.
Advertising--Self-regulation.--United States
Electronic books.
Advertising at the crossroads federal regulation vs. voluntary controls / [electronic resource] : Max A. Geller. - Abingdon, Oxon : Routledge, 2013. - xi, 335 p. - Routledge library editions. Advertising ; v. 2 .
First published in 1952 by Ronald Press Co.
Includes bibliographical references and indexes.
ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
Mode of access: World Wide Web.
9780203583555 (e-book : PDF)
Advertising--United States.
Advertising--Self-regulation.--United States
Electronic books.