Advertising at the crossroads (Record no. 12847)

MARC details
000 -LEADER
fixed length control field 01650nam a2200349Ia 4500
001 - CONTROL NUMBER
control field 9780203583555
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151721.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||s|||||||||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130417r20131952enk sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203583555 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5813.U6
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) G45 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.10820973
Item number G318
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Geller, Max A.
245 10 - TITLE STATEMENT
Title Advertising at the crossroads
Medium [electronic resource] :
Remainder of title federal regulation vs. voluntary controls /
Statement of responsibility, etc. Max A. Geller.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 335 p.
490 0# - SERIES STATEMENT
Series statement Routledge library editions. Advertising ;
Volume/sequential designation v. 2
500 ## - GENERAL NOTE
General note First published in 1952 by Ronald Press Co.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States
General subdivision Self-regulation.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415817745
-- 9780415637497 (set)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203583555">http://www.tandfebooks.com/isbn/9780203583555</a>

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