The public relations handbook
The public relations handbook [electronic resource] /
Alison Theaker.
- 4th ed.
- Abingdon, Oxon ; New York, N.Y. : Routledge, 2012.
- xvi, 487 p. : ill.
- Media practice .
- Media practice. .
Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.
Includes bibliographical references (p. [445]-477) and index.
pt. 1. The context of public relations -- pt. 2. Strategic public relations -- pt. 3. Stakeholder public relations -- pt. 4. Shaping the future.
Mode of access: World Wide Web.
9780203804827 (e-book : PDF)
Corporations--Public relations.
Electronic books.
Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.
Includes bibliographical references (p. [445]-477) and index.
pt. 1. The context of public relations -- pt. 2. Strategic public relations -- pt. 3. Stakeholder public relations -- pt. 4. Shaping the future.
Mode of access: World Wide Web.
9780203804827 (e-book : PDF)
Corporations--Public relations.
Electronic books.