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The public relations handbook [electronic resource] / Alison Theaker.

Contributor(s): Material type: TextSeries: Media practicePublication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2012.Edition: 4th edDescription: xvi, 487 p. : illISBN:
  • 9780203804827 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No title; No title; No title; No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. The context of public relations -- pt. 2. Strategic public relations -- pt. 3. Stakeholder public relations -- pt. 4. Shaping the future.
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Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.

Includes bibliographical references (p. [445]-477) and index.

pt. 1. The context of public relations -- pt. 2. Strategic public relations -- pt. 3. Stakeholder public relations -- pt. 4. Shaping the future.

Also available in print edition.

Mode of access: World Wide Web.

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