Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - New delhi : McGraw-Hill, 2006. - xviii, 844 p. : ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0070620180
Marketing--Management.
658.8 / PEB
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - New delhi : McGraw-Hill, 2006. - xviii, 844 p. : ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0070620180
Marketing--Management.
658.8 / PEB