Basic marketing : (Record no. 7209)

MARC details
000 -LEADER
fixed length control field 00753cam a22002534a 4500
001 - CONTROL NUMBER
control field BD-DhSAU 7209
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150520121200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040331s2006 ii a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070620180
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number PEB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New delhi :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 844 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes indexes.
590 ## - Name of Cataloguer
Name of Cataloger IMRAN
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Branch Name Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SAU Library SAU Library Reference 29/11/2006   658.8 PEB 32145 20/05/2015 20/05/2015 Book