Outdoor advertising (Record no. 12436)

MARC details
000 -LEADER
fixed length control field 01657nam a2200337Ia 4500
001 - CONTROL NUMBER
control field 9780203582619
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151718.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130417r20131953enkab sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203582619 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5843
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .N45 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1342
Item number N429
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nelson, R. (Richard),
Dates associated with a name 1903-
245 10 - TITLE STATEMENT
Title Outdoor advertising
Medium [electronic resource] :
Remainder of title its function in modern advertising and marketing /
Statement of responsibility, etc. R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 116 p. :
Other physical details ill., maps.
490 0# - SERIES STATEMENT
Series statement Routledge library editions. Advertising ;
Volume/sequential designation v. 8
500 ## - GENERAL NOTE
General note First published in 1953 by George Allen & Unwin Ltd.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising, Outdoor.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sykes, A. E.
Fuller form of name (Anthony Edmund)
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415817981
-- 9780415637497 (set)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203582619">http://www.tandfebooks.com/isbn/9780203582619</a>

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