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Outdoor advertising [electronic resource] : its function in modern advertising and marketing / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey.

By: Contributor(s): Material type: TextSeries: Routledge library editions. Advertising ; v. 8Publication details: Abingdon, Oxon : Routledge, 2013.Description: 116 p. : ill., mapsISBN:
  • 9780203582619 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act.
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First published in 1953 by George Allen & Unwin Ltd.

Includes bibliographical references.

ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act.

Also available in print edition.

Mode of access: World Wide Web.

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