Marketing communications : integrating offline and online with social media / PR Smith and Ze Zook.
Material type: TextPublication details: London : Koganpage, c2011. Edition: 5th edDescription: xviii, 483 p. : ill. ; 25 cmISBN: 9780749461942Subject(s): Communication in marketing | Social media | BUSINESS & ECONOMICS -- Green BusinessDDC classification: 658.802Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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SAU Library
SAU Library |
Reference | 658.802 Sm632 (Browse shelf(Opens below)) | Not For Loan | 38519 | ||
SAU Library
SAU Library |
658.802 Sm632 (Browse shelf(Opens below)) | Available | 38520 |
Total holds: 0
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658.8 K8976 Rural marketing / | 658.8 K9673 Principles of contemporary marketing / | 658.802 PAP A preface to marketing management / | 658.802 Sm632 Marketing communications : | 658.82 Sh629 Integrated marketing communication in advertising and promotion | 658.83 N1672 Marketing Research : | 658.83 N1672 Marketing Research : |
New arrival 2014
Includes bibliographical references and index.
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