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A preface to marketing management / J. Paul Peter, James H. Donnelly, Lawrence X. Tarpey
Material type:
TextPublisher: Plano, Texas : Business Publications, c1982Edition: Revised editionDescription: xii, 275 p. : ill. ; 26 cmISBN: 0256027129Subject(s): Marketing -- Management | EconomicsDDC classification: 658.802
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SAU Library
SAU Library |
658.802 PAP (Browse shelf(Opens below)) | Available | 10289 |
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| 658.8 K8487 Princiles of Marketing ; 17e | 658.8 K8976 Rural marketing / | 658.8 K9673 Principles of contemporary marketing / | 658.802 PAP A preface to marketing management / | 658.802 Sm632 Marketing communications : | 658.82 Sh629 Integrated marketing communication in advertising and promotion | 658.83 N1672 Marketing Research : |
Includes bibliographical references & index.
Jerin
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