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Strategies for international industrial marketing [electronic resource] : the management of customer relationships in European industrial markets / edited by Peter W. Turnbull and Jean-Paul Valla.

Contributor(s): Material type: TextSeries: Routledge library editions. International business ; v. 40Publication details: Abingdon, Oxon : Routledge, 2013.Description: 310 p. : illISBN:
  • 9780203076248 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. The interaction approach to marketing strategy : an introduction -- 2. The French approach to Europe -- 3. The German approach to Europe -- 4. The Swedish approach to Europe -- 5. The British approach to Europe -- 6. A comparison of strategic marketing approaches -- 7. The strategic role of industrial marketing management -- 8. The dimensions of industrial marketing strategy -- 9. Conclusion.
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First published in 1986 by Croom Helm.

Includes bibliographical references (p. 301-305) and index.

1. The interaction approach to marketing strategy : an introduction -- 2. The French approach to Europe -- 3. The German approach to Europe -- 4. The Swedish approach to Europe -- 5. The British approach to Europe -- 6. A comparison of strategic marketing approaches -- 7. The strategic role of industrial marketing management -- 8. The dimensions of industrial marketing strategy -- 9. Conclusion.

Also available in print edition.

Mode of access: World Wide Web.

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